Wednesday, 26 November 2008

Key concepts of media

The tools we use to analyse media texts

Media language - each media form creates a language

Institution - an organisation founded and united for a specific purpose

Genre - a particular type all media is classified by its makers, sci-fi, action, adventure etc

Representation - a presentation to the mind in the form of an idea or image 

Audience - the part of the general public interested in a particular of information or entertainment

Ideology - to favour a point or view

Narrative - images combine with other news elements to make facts relate able  to the viewer or reader on a cultural level 


MIGRAIN

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