match action occurs when an action that begins in one shot is continued or completed in the next. For example if an actor opens the front door to a house. In the next shot the camera, now indoors, we see the actor stepping into the house he has just walked in to. If this is done well it should give the impression of seamless continuity.
Rule of thirds:
the rule of thirds works by dividing the image in to thirds both horizontally and vertically and placing important elements where these lines intersect
picture of the grid
i found this information on the internet which explains the rule in more depth
The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections. Proponents of this technique claim that aligning an image with these points creates more tension, energy and interest in the photo than simply centering the feature would.
